The Real Mad Men
“Andrew Cracknell tells it like it was – the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating.” –David Abbott, (Abbott Mead Vickers UK)
“Andrew Cracknell tells it like it was – the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating.” –David Abbott, (Abbott Mead Vickers UK)
In New York City in the late 1950s and the 1960s – the era and location of TV’s Mad Men – advertising went through a revolution.
In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene.
In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage.
The story of modern advertising starts here, with these real Mad Men – and women – of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business.
How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
Read more: The Real Mad Men
